Forms of Advocacy Advertisments:
As you can see, the company focuses mainly on disturbing images to provoke ideas in the intended audience's eyes. The intended audience is for parents of children using social media, due to the quote under the images displayed, "who's really chatting online with your child right now?" Although the images were directed towards adults, they also provoked thoughts in our minds, and affected the way we view technology as teenagers.
The company uses symbols that children are in contact with every day, such as "emoji's," the "like" symbol on Facebook and even cellphones, but alters them in a way that displays the reality of social media to its users. All of these ads are intended for parents, to monitor their child's social media usage on all forms of social media, whether it be through cellphone usage, apps such as Facebook, or videos. To children who are viewing these advertisements, it informs the reader that those harmless symbols sent and received over the internet, can lead to life altering events in the form of internet pedophilia.
Through the use of "social propaganda," these images, and the way that they were altered, display an extremely disturbing view on simple social media symbols. From the cellphone turned into a hand groping a young child, to the middle aged man hiding behind a "like" symbol on Facebook, these are images that remain stuck in the viewer's mind, as the symbols used are taken for granted and used daily by both adults, teenagers, and young children.
Beyond these initial thoughts, the ads provoke deeper thoughts to parents as to who really does have their hands in their child's pockets. Information is shared constantly on social media forms, birth dates, place of work, home phone numbers, cell phone numbers, first, last, and middle names and even places of residence. This information is so easily accessible and not properly protected on all websites, so that if not monitored properly, can be useful information to the wrong people on the internet.
The company uses symbols that children are in contact with every day, such as "emoji's," the "like" symbol on Facebook and even cellphones, but alters them in a way that displays the reality of social media to its users. All of these ads are intended for parents, to monitor their child's social media usage on all forms of social media, whether it be through cellphone usage, apps such as Facebook, or videos. To children who are viewing these advertisements, it informs the reader that those harmless symbols sent and received over the internet, can lead to life altering events in the form of internet pedophilia.
Through the use of "social propaganda," these images, and the way that they were altered, display an extremely disturbing view on simple social media symbols. From the cellphone turned into a hand groping a young child, to the middle aged man hiding behind a "like" symbol on Facebook, these are images that remain stuck in the viewer's mind, as the symbols used are taken for granted and used daily by both adults, teenagers, and young children.
Beyond these initial thoughts, the ads provoke deeper thoughts to parents as to who really does have their hands in their child's pockets. Information is shared constantly on social media forms, birth dates, place of work, home phone numbers, cell phone numbers, first, last, and middle names and even places of residence. This information is so easily accessible and not properly protected on all websites, so that if not monitored properly, can be useful information to the wrong people on the internet.